Starbucks Leadership Development

Starbucks Leadership DevelopmentStarbucks Coffee guild has an issue in controlership ripening. Leadership development is a very important issue in all the organization. Starbucks is an American global coffee company. On 30 March 1971, three partners that are Jerry Baldwin, Zev Siegl, and Gordon Bowker are the first Starbucks opened in Seattle, Washington. (Garza, n.d)In 1982, Howard Schultz was joins the Starbucks. He was visits Milans famous espresso bars when he on a business trip in Italy. Their popularity and culture were strike by Howard Schultz and he sees their potential in Seattle. Starbucks expand beyond Seattle in 1990s. Starbucks Coffee Company now is the largest coffeehouse in the world. They are began selling accented roasting, risque-quality coffee bean and roasting accessories. Starbucks is having their inclose in 61 countries including the Western country and Asian country. (Starbucks Coffee Company, 2009)Starbucks apply the drive in the early attractorship theory. Leaders of Starbucks are set out a high effort level in their organization. Their wind instrumenters rich person self-confidence so that many followers look to them for an absence of self-doubt. Howard Schultz is a intelligence leader in Starbucks. He was intelligence to gather, synthesize, and a sens of information to solve problem and grass a correct decision. Starbucks withal apply a Path-Goal Theory.Starbucks billing is to inspire and nurture the human spirit. They always provide a good quality of their coffee. For their partner, they always respect and dignity together to hold separately early(a) to that standard. They also always full of humanity in their stores even just for a moment so that their clients are enjoy. They are take for granteds their responsibility to be a good neighbors and enjoy the success that rewards their shareholders. (Starbucks Coffee Company, 2009)Build a Starbucks as the most recognized and prise brand in the world is the companys objective. Starbucks Coffee Company is plans to continue rapidly spread their retail operations and its charabancs executive teams will hire exceptional race who willing to mesh for excellent results, meanwhile reward and promote those individuals who are commit to move our company precedent. Starbucks Corporation will always increase their force sales and other operations, introduce of new products for Starbucks brand and development of new distribution channels to achieve their goals.Leadership principle apply in Starbucks CompanyHoward Mark Schultz (born July 19, 1953) is an American businessman and writer. He is best known as the chairman and CEO of Starbucks who pee-pees the Starbucks concept .The Starbucks name is now synonymous with coffee. It had been developed in various ways where the name itself stands out by its own. Brands and trademarks are gained by the quality of services and contribution given by the committees to condition a bully company.Transform a small coffee shop to what it is today would not have been possible without its surd operations negotiatement and innovations. Howard is an entrepreneur who believes in strong operations management and having a central focus for from each oneone in the company to follow. Howard is tumefy aware that develop a business successfully subscribe tos not only if make use of impactful marketing scheme but also emphasis on manage an efficient operation management system as well. This is Howard long-term vision and he aims to lead a small coffee shop to walk toward around the world. It shows Howard possesses the drive traits, is a leader who has a relatively high desire for achievement attitude in leading his business.Based on the efficiency business plan and useful organization functional plan, it serving Starbucks stool a nearly monopoly in the coffee industry. First, set objective and charting the organization path is an extremely essential primary step to achieve organization objecti ve. Starbucks mission statement state Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. This mission statement create a complete and obvious organization objective that helps executive management and Starbucks partners to maintain the highest service quality and long-familiar name of the company with respect to the operation process. It also allows Starbucks to adapt in todays new market trends and new regulation. The large market share is clearly evidence of an overall operating system that is performing by Starbucks at its highly efficient rate.Implement those objectives by Starbucks means the organization should focus on sustaining the energy level make to maintain the business strategy as well as its allday operations. These everyday operations can range from top executives creating financial reports for decision-making purposes to the frontline employee who is preparing one of Starbucks many drinks. Howard and his top executives provide a clear picture on Starbucks organization objective, it is easy understand and manipulate by employees, then all the employees can getting tasks done effectively and efficiently through out the daily operation process. Howard and his partner apply path-goal theory in manage employees which means the effective leader clarify the path to help their followers get from where they are to the achievement of their work goals and make the journey along the path easier by reduce roadblock and pitfalls. (Robbins. Decenzo, Coulter, M.2012) Starbucks executive management is to make sure most routine operation activities such as pickings orders and doing monetary transactions are running competently and guide those employees step by step to make sure organization daily operation is going smoothly. This highly efficiency service performance tend to retain highly acclaim across and trusting customer to Starbucks.A content workforce maintain by Starbucks lead to fewer partners leave the corporation. Howard is a leader has a democratic bearing which involves their employees in decision making, always encourages employees participation in deciding work methods and goals. It means, employees at different department are allows to have a say in what is improper for their business practice and tend to suggest other effective method to improve current situation. This leading concept tend to increase manager stability which enables the store to do a much better job of recognize the managerial problem, meanwhile uses those unexpected situation as an opportunity to coach employees.Since, Starbuck Company has coffee shops in every state of America and in 36 countries around the globe. hence, Starbucks leader lease to have specific job-relevant knowledge in manage the global corporate. As a effective leader, Howard and his top executives needs to have a high degree of knowledge about the company culture, industry, employees chara cteristics and adept matters because those in depth knowledge allows leaders to make well-inform decisions and to understand the implication of those decision. (Robbins. Decenzo, Coulter, M.2012) It is a crucial step for Howard and his partners in manage a firm by understands organizational culture in different retail outlets and listening to their employees who may have different background and different perspective toward their job. Starbucks stores which can retain the homogeneous managerial employee and non-managerial employees have the ability to offer a more than personalize service to regular customers and will be more familiar with the appropriate procedures to create the drinks request. Besides that, Howard is not only emphasis in train employees with the hard skills of make the various coffee drinks, but also highlight the soft skills involve in how to interact with customers. It could be a simple action as creating eye contact or smile. This is how Howard led Starbucks by use minimum get of organization input to gain a maximum union of organization output.In order to maximize profit and maintain Starbucks market place in coffee industry, Howard and his partners need to understand how to make some(prenominal)thing as fast as possible while minimizing errors in management process. This has permit Starbucks to stay ahead of other competitors and let Starbucks endure a large market share in the coffee industry for the longest time.FINDINGSExisting and current problem faced by Starbucks CompanyStarbucks named itself as a worlds best coffee. Starbucks have more than 17000 stores in 61 countries. With so many stores all around the world, the leadership concept uses by Howard and his partner in the management process is extremely important to the future of the company.One of the problem encounter by Starbucks is they set their stores around the world at a rapid pace. This will cause the supply chain organization to have the problem in maintaining the fundamental. Because of the big amount of stores throughout the world, it required more expenses to generate this supply chain organization. Due to the unstable supply chain organization, it is hard to ensure that the deliveries can arrive on time. Coffee and other intersection must be source carefully around the globe to ensure it deliver the best quality to every customer. For leader who guide in this organization, they need to always make sure that it have sufficient supply to the entire store. Delay service must try to exclude as it will lead to waste of money and resources.In addition, with this big amount of stores in so many countries, Starbucks will also face the impediment to maintain the quality of each employee. For Starbucks, their barista is very important to help them in maintaining the quality of each cup of the beverage they made. Although Starbucks do give training to their barista before they qualify, but when come to corporeal situation it is very hard to ensure that every barista doing the correct sequences as what they did in the training. Especially the taste of the same type of beverage might be different in two different outlets. May be this beverage is too sweet in this outlet but it become normal when come to the other outlet. Thus, leader in each store are not focus enough on how good at delivering service to store. Some of the store might have inefficient barista who prepare the beverages slowly plus without clearly know what their customer request. This may occur when cashier do not take the order seriously and lead to confuse and mistake. Besides, some employees are takes quite long times respond to the existing problem face by customers. Therefore, customer will feel unsatisfied with the late reply and ignoring. Thus, they may consider the Starbucks as a company with poor service performance and hence submit Starbucks prestige and image.Next, Starbucks faced the problem of continuously recruiting new non-managerial employees. This is due to their big amount number of store and also some of the existing employees are only work for temporary period. Since the employee in Starbucks especially baristas are basically working under a team. When they do their job, they like creating a round circle, cashier is taking the order, after customer finish ordering he or she needs to inform the other barista to make the request beverage. After finish prepares the beverage, barista will throw it to the customer with a polite greeting. Throughout this entire process, it required a strong bonding and good discourse skill between each and every barista so that mistake can be excluded. However, most of the barista do not work for a long period and it will replaced by someone new. Therefore to create the bonding in each other it takes time to generate again. Moreover work under a team required a leader to guide them toward a better direction. The position of this leader is important due to the leader is someone who can ba ffle others and who has managerial authority.Currently, with the introducing of Starbucks card, it helps to offer a greatest convenience when making any purchase from beverages to latest merchandise, just with the ease of one quick swipe. It is also one of the way Starbucks giving rewards to their customer. However it does creates some problems when handling this Starbucks card for redemption and reloading the amount. Basically when tracker reaches 10, the system issues a complimentary beverage which is displayed in the Rewards column. But sometimes when come to redemption, it will have the difficulty to redeem it due to technical problem or computer down in the store. It might also have the problem of unable to reload the amount of the card. It takes time to solve. If without any technician in the store, it will be just let the customer leave with unhappy and disappointment.Although Starbucks Company exist as a well-known globe corporation with uphold well management practice. But, the initiating structure in the management process seems still not strong enough in cargo area customers response and problems face. Any changes or improvement should be emphasis by Howard and Starbucks top-executive, and then Starbucks will be more well position to move forward and improve the livelihoods of those in the supply chain.RECOMMENDATIONSStarbucks evolved into a multinational chain from a small-scale. In this development process, which inevitably there will be many superiors communication with staff problems occur. It has thousands of retail stores, which serve some 50 million customers in 61 countries each week and having different types of employees all over the world. Starbuckss leaders need to be able to work across a range of businesses, regions, cultures and be able to cope with different sets of circumstances they will be facing.Apply Fiedler accident ModelIn order to maintain the different leadership qualities among those employees, Howard can apply Fiedler c hance model to solve this problem. The Fiedler contingency model proposed that effective throng performance depended upon properly matching the leaders style and the amount of control and influence in the situation. Starbucks top executive should measure an individuals basic leadership style, any task oriented or relationship oriented before decide employees job scope. Howard can use least- favorite(a) co-worker (LPC) questionnaire to measure employees basic leadership style. Starbucks employees were asked to ring of all the colleagues they are working with and to describe that one person they least enjoyed working with by rating the candidate on a scale of 1 to 8 for each of the sets of adjective, for example, pleasant-unpleasant, cold-warm, boring-interesting, or friendly-unfriendly. If the employee described the least preferred colleagues in relatively positive terms (a high LPC score- a score of 64 or above), then the employee regard as primarily interested in good personal r elations with colleagues and the employee possess a relationship oriented. Inversely, if the employees saw the least preferred colleagues in relatively unfavourable term (a low LPC score- a score of 57 or below), the employee would be regard as task oriented and was primarily interested in productivity and getting the job done. For those employees who are fall in between these two extremes, he or she may not have a cut-and-dried leadership style. After done assess an employees leadership style through the LPC, Howard and his managerial partners will need to evaluate the situation in order to be able to match the employee with the situation. Leader-member relations (the confidence, trust, and respect employees level had for their leader), task structure (degree of job assignments were formalized and structured), and position power (the degree of influence a leader had over daily management activities) serve as the key situational factors in leader effectiveness. Each leadership situa tion was clearly shown in Fiedlers Contingency Model of Leader-Situation Matches. (Refer to appendix).Once Howard had identify employees basic leadership style and the different types of situation, and then he can identify the appropriate combinations of style and situation for each current employees and new recruiting employees.ConclusionAfter we complete Starbucks Coffee Company research, we have learns a lot of theories about the leadership. That is the early leadership theories, democratic style, Fiedler contingency model, situational leadership theory and path-goal theory. From those theories, we are learns how to become an effective leader in the organization. Besides that, we also learn about the ways to lead all the employees and manage the whole organization well by using all the theories we are study.Starbucks Coffee Company now is already predominating the leadership theory very well in their organization. Starbucks apply many types of theories of leadership in their orga nization. The leaders of Starbucks are leads their employees in a good environment and respect to each others. The employees are doing their work probably and always follow the instruction by the leaders. Thus, the organizations operation system will become more completely and smoothly.Today, there are a lot of pressures that the leaders of Starbucks will face when they are responsible to managing a companys organization. The leaders are facing many kinds of problems when leading the employees and manage the organization. The leaders need to build a good relationship with their employees and trust between each other so that the employees can cooperation with them pleasantly.In a nutshell, the leadership is very important for every organization. Whether it is a small or large organization, it must have an effective leader. The leaders must always do improvement so that they can lead all the employees become very well in the organization and can achieve its goals.